It may sound like a strange suggestion, but restricting certain parts of your website through password protection can really work wonders. Take a look at the following examples and see how, when it comes to content, less really is more!
The obvious reason to password protect your web content is if you want to keep it solely for the eyes of your clients. Passers-by can continue to browse your website without seeing anything which isn’t for them.
Give control to your clients
A ‘My Account’ area is a great way for your clients to login, change their preferences and update a personal profile. This will certainly build loyalty to your business.
For your eyes only!
If you’ve got a loyal customer base, it’s great to give something back by allowing them to access web content which other people cannot see. By entering in a password or PIN found on a receipt or other proof of purchase, customers could login and access special offers made just for them.
A web based competition can ramp up traffic to your website. Why not add an air of mystery by making it so that only prize winners can access a VIP area of your site?
By password-protecting areas of your website, you can make it easier for your clients to feel linked to your brand, so they’ll be much more likely to come back. As well as this, your next marketing campaign will be a breeze with all the additional data you’ll have gained from client logins.
Give password-protection a try and see the difference in the way in which people engage with your website.