8 Copywriting Skills for Social Media

Social media is a unique way of communicating with your audience. Just as copywriting has a different style and tone for printed materials to that of the web, so too should copywriting have its own set of guidelines for use in social media. There are a number of factors to consider when writing posts for…

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10 Top Tips for Writing a Press Release That Will be Read!

Does your company have some news to announce? Perhaps you’re launching a new product, or want to let everyone know about your new sales manager? Whatever your news story, a well written press release will ensure it is firstly picked up and looked at by editors and then published, giving your company valuable exposure to…

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The Importance of Copywriting for the Web

Attracting and converting visitors is the key to a successful website.  Copywriting for the web plays an essential role in this process.  Let’s take a look at these factors and examine why copywriting for the web differs from copywriting for printed material: Attracting Customers SEO copywriting means writing search engine friendly content.  Before a customer…

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