Word Of Mouth Marketing and how social media helps

If you feel your clients are happy with your service but they forget to let the world about it, then you should put more effort in PR, client communications and word of mouth marketing through social media

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A Guide to Choosing a Website Domain Name

If you’re starting out in business, you may think that choosing a website domain name will be an obvious matter: one that reflects your company name! And whilst this a fair consideration, there are several things you should think about before you instruct your web design agency to register a domain name.

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5 Benefits of a Website Content Management System

A content management system (CMS) is a tool that allows you to manage the content of your website. With a CMS, you can add, edit and publish content from anywhere you have an internet connection. So, no waiting – instant changes! Types of CMS There are hundreds of content management systems to choose from and…

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8 Copywriting Skills for Social Media

Social media is a unique way of communicating with your audience. Just as copywriting has a different style and tone for printed materials to that of the web, so too should copywriting have its own set of guidelines for use in social media. There are a number of factors to consider when writing posts for…

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How a Static Brochure Website Can Benefit Your Business

If you are a small business that is just starting out and has limited funds, you may not yet have a website in place. A static brochure website could be the first step for you and your business to take on the world-wide-web ladder. Talk to your web designer about the differences between a static…

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Why Retaining Customers is Essential and 5 Ways to do it

In tough economic times it is even more essential to hang on to your existing clients. As most of us know, it costs far more to drum up new business than it does to keep your existing customers happy and to gain repeat business from them.      

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Pinterest and How to Use it for Your Business

Pinterest is one of the newer social networking sites that has exploded in popularity this year. It is best described as a digital pin board where you can collect and pin images to a series of boards. The idea is to gain plenty of followers and hope that they will re-pin images to spread the…

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10 Ways to Improve your Blog and Stand Out from the Crowd

Did you know that as of the end of 2011 there were 70 million WordPress blogs and 39 million Tumblr blogs? (Source Pingdom). 70 million WordPress blogs! And as we’re nearing the end of 2012, that number must now be significantly higher.

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Is Social Media an Essential Marketing Tool for Small Businesses?

Running your own business can be time consuming enough without having to think about social media. But is it something you should be doing and if so which ones and how? Social media refers to the different ways you can interact with your customers on a more personal level as well as allowing you to…

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Sarah Mac’s Top Three Great Things for your Business!

It’s not often I rave about things. In fact, I’m one of those very dubious types who will rarely recommend something. When I do find things that really change the way I work, I like to share them – so here goes with my top three great things for the small business! Dropbox I totally…

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