Building Up Your Website Content

Having a website that looks good is of course important, but it’s no longer enough. Web Designers also now need to remember that good quality content on a website is vitally important. The reason for this is that Search Engine Optimisation (SEO) depends upon it. For search engines to provide the most relevant results for…

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The Importance of Copywriting for the Web

Attracting and converting visitors is the key to a successful website.  Copywriting for the web plays an essential role in this process.  Let’s take a look at these factors and examine why copywriting for the web differs from copywriting for printed material: Attracting Customers SEO copywriting means writing search engine friendly content.  Before a customer…

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