Word Of Mouth Marketing and how social media helps

If you feel your clients are happy with your service but they forget to let the world about it, then you should put more effort in PR, client communications and word of mouth marketing through social media

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5 Benefits of Using Tumblr for Your Business

You may well groan at the thought of using yet another social media tool, but there’s no doubt that Tumblr has some key benefits which can be useful to your business, especially when working together with other social media sites and web analytics. Your web design agency can help you out so get them on…

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The Benefits of Online PR and How to Go About It

PR has traditionally always been an offline marketing communication tool, however as online content becomes more important and as social media grows ever powerful, so we are seeing PR growing more online and blurring with the other elements such as SEO.

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The Benefits of a Bespoke Website

A bespoke website is one that is custom made for your business. Whilst standard template websites do have their advantages and their uses, a bespoke website will be more expensive, but many agree that the benefits are invaluable. If you are just starting out and need a new a website, quiz your web designer about…

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Does your Website and Advertising Content Adhere to Advertising Standards Authority Guidelines?

The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all forms of media. This means that they can regulate advertising but also content relating to websites, marketing emails, Facebook, Twitter and other social media too. So it is essential that you and your website designer take this into account before deploying…

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How a Static Brochure Website Can Benefit Your Business

If you are a small business that is just starting out and has limited funds, you may not yet have a website in place. A static brochure website could be the first step for you and your business to take on the world-wide-web ladder. Talk to your web designer about the differences between a static…

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10 Top Tips for Writing a Press Release That Will be Read!

Does your company have some news to announce? Perhaps you’re launching a new product, or want to let everyone know about your new sales manager? Whatever your news story, a well written press release will ensure it is firstly picked up and looked at by editors and then published, giving your company valuable exposure to…

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How to Maximise Shop Sales!

Last month we discussed how to make boost sales opportunities when you market services, and when you sell products online. Now we move into the real world! It’s pretty much the same principle as online and in fact, the similarities with selling via a website are actually quite numerous. Firstly, think about your signage. Are…

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Boost Profits Part 2: Product Cross Selling.

In the last post I talked about selling more to existing customers, and how it’s far more profitable than pursuing new ones. I focused on services mainly, so next up here’s some advice for anyone who sells products. For the purpose of this post, I’m looking at online sales; I’ll cover offline sales next month….

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