Lessons to Be Learnt from the Demise of High Street Retailers

The British high street has seen many casualties recently: HMV, Jessops, Comet and Blockbuster have all gone into administration this year. Some believe that the death of these stores is due to a combination of failing to compete with online stores such as Amazon and eBay, along with failing to innovate and keep up with…

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How to Maximise Shop Sales!

Last month we discussed how to make boost sales opportunities when you market services, and when you sell products online. Now we move into the real world! It’s pretty much the same principle as online and in fact, the similarities with selling via a website are actually quite numerous. Firstly, think about your signage. Are…

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Boost Profits Part 2: Product Cross Selling.

In the last post I talked about selling more to existing customers, and how it’s far more profitable than pursuing new ones. I focused on services mainly, so next up here’s some advice for anyone who sells products. For the purpose of this post, I’m looking at online sales; I’ll cover offline sales next month….

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