The Benefits of Online PR and How to Go About It

PR has traditionally always been an offline marketing communication tool, however as online content becomes more important and as social media grows ever powerful, so we are seeing PR growing more online and blurring with the other elements such as SEO.

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Lessons to Be Learnt from the Demise of High Street Retailers

The British high street has seen many casualties recently: HMV, Jessops, Comet and Blockbuster have all gone into administration this year. Some believe that the death of these stores is due to a combination of failing to compete with online stores such as Amazon and eBay, along with failing to innovate and keep up with…

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8 Tips for Marketing Your Affiliate Programme

A great way to sell more products and services is through the people that already love them. If your customers are happy to refer you, then why not make it worth their while to really go for it?

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