Facebook Fan Pages: Do’s and Don’ts For Secured Success.

Everyone’s setting up a Facebook ‘fan page’ – or so you keep being told! But how to make a success out of it, now that’s the question. It’s fairly easy to set up a page. But it’s what happens afterwards that’s important. So many people set up a Facebook page without actually giving any thought…

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Boost Website Sales – Make Sure Visitors Trust your Site.

Have you ever wondered why, when your website is attracting large numbers of visitors, you’re not getting many sales? Your SEO campaign has borne fruit and you’re ranking well for all your major key phrases. Your Analytics tell you several hundred visitors are landing on your site every month. But your order book tells a…

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Does your Website Work on ALL Browsers?

Ever tried using a SIM card of one mobile network provider in the phone of another? Compatibility can stand in the way of many things, but luckily website design doesn’t have to be one of them. Making sure your website works across all browser platforms (eg Google Chrome, Firefox etc) is important but not complicated…

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How to Prevent your Website Users Shouting at their Screen!

A user friendly website layout is just as important as snappy design and engaging content. In short: make it so users of your website can find what they need without shouting at the screen! Here are some tips to follow for creating a website which is simple for your visitors to navigate. Make It Visible…

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Season’s Greetings. In January? You Bet!

Yes it’s January and no I’m not still suffering the after-effects of one too many Snowballs when I say Season’s Greetings. Actually, I just wanted to grab your attention. Did it work? If it did, it’s because I’ve done something ‘out of season’. I know marketers always push Christmas as the time to be demonstrating…

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Solve a Problem, Create a Sales Opportunity!

Last month I wrote a note on five ways to start a sales letter. A few people had told me that making a compelling start to a letter was a real problem for them, so I decided to help solve that problem – I hope it worked for you! Think for a moment about problems…

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A Quick Start Guide to Web Domains & Hosting.

If you’re considering getting your first website, you’ll need to start with two things: a domain name, and web hosting. This is a brief guide to what both mean, and to helping you make the right decisions when choosing them. Domain Name A domain name is basically what you see in the address bar at…

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Everyone’s App Tapping: Is it Time to Get Involved?

Developing a business app for iPhones and Android smartphones can help keep you connected with your tech-savvy customers 24/7, no matter where they are in the world. It’ll let them check out your products and services or use a trade tool, whether taking the dog for a walk or filling their trolley in the local…

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Google is Hungry for Fresh Content: What You Can Write About.

Google Panda was introduced a few months back and for the website owner, in a nutshell, it meant they needed to make sure their content was an informative, good quality read – fresh and up to date – if they wanted to reach the heady heights of the top ranked spots in Google. I think…

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Blogging Brings Big Benefits!

Blogging: everyone’s talking about it. It seems like the world and his wife are writing blogs these days, and on every topic under the sun! So what’s the big deal? Well, for your business, it could be a big deal indeed. And this little blog piece here (!) shows you exactly what those benefits could…

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Sign off your Emails like a Pro

In an age where most of our communication is digital, it pays to make sure you have a great e-mail signature. Emails that have nothing at the bottom are just plain wrong! Apart from anything else, an e-mail signature should give recipients all the information they need to get in touch with you without having…

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Good Housekeeping: Why a Regular Website Revamp is Good for Business!

We all know that if we don’t spruce up our homes with a fresh coat of paint every so often, they can quickly start to look tired and generally downbeat. And if we don’t give them a face lift from time to time, they begin to look downright dated. And that’s why we decorate or…

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Sardines and Service: What I Observed in Spain

I just got back from a holiday in Spain, and very nice it was too. One of my favourite things about going to Spain is enjoying fresh food and working through the menus in the ‘Chiringuitos’, the beachside restaurants that specialise in freshly caught and cooked seafood, cooked ‘al espeto’ – on a wood smoke…

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Spread the Word! Some Sound Advice From Ollie

In past posts I talked about the benefits of including a news section on your site, preferably one that you, or your copywriter, can access and update easily. You may only add a couple of lines or a whole post – either way you’re keeping your site current and (hopefully) keeping your subscribers and casual…

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Read all About it … Why News is Good for your Website

Everyone keeps telling you I’m sure that keeping your website up to date with fresh content works as a great boost to search engine rankings. This is true, and even more so now because of Google Panda. A great way to keep your content fresh is to have a news section on your site, preferably…

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How to Avoid a Ranking Relegation by Google Panda

Google’s latest quality campaign – Google Panda – has sent numerous websites, even high profile ones, plummeting down the rankings. Even Microsoft’s shopping comparison site Ciao didn’t escape the wrath of the search engine sovereign. Introduced earlier this year, Google Panda is one of the search engine’s biggest ever updates. Its aim? To improve the…

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