Why Less is More When it Comes to your Website!

It may sound like a strange suggestion, but restricting certain parts of your website through password protection can really work wonders. Take a look at the following examples and see how, when it comes to content, less really is more! Private business The obvious reason to password protect your web content is if you want…

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What’s New on Google Analytics?

If you haven’t already been engaging with Google Analytics, what are you waiting for? The latest array of updated tools will make every business website owner a pro at analysing their data. Here are just four of the newest features for Google Analytics. Social Media Reports How easy is it to keep track of your…

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Sarah Mac’s Top Three Great Things for your Business!

It’s not often I rave about things. In fact, I’m one of those very dubious types who will rarely recommend something. When I do find things that really change the way I work, I like to share them – so here goes with my top three great things for the small business! Dropbox I totally…

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How to Maximise Shop Sales!

Last month we discussed how to make boost sales opportunities when you market services, and when you sell products online. Now we move into the real world! It’s pretty much the same principle as online and in fact, the similarities with selling via a website are actually quite numerous. Firstly, think about your signage. Are…

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Boost Profits Part 2: Product Cross Selling.

In the last post I talked about selling more to existing customers, and how it’s far more profitable than pursuing new ones. I focused on services mainly, so next up here’s some advice for anyone who sells products. For the purpose of this post, I’m looking at online sales; I’ll cover offline sales next month….

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Boost Profits the Easy Way: Sell More to Existing Customers!

How many times have you heard someone say how much easier and cheaper it is to sell more to existing customers than to pursue new business? It’s true. Think about how much you spend on attracting new customers. SEO, Adwords, media advertising, direct mail, leaflet drops, exhibitions and events: all costly exercises. If they’re bringing…

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Get Your Website Moving!

How long does it take you to get your hands on the information you need? If you own a smartphone or tablet device, chances are it’s not long! Nowadays, you can book cinema tickets on your lunch break, schedule meetings on the train and plan your holiday while waiting for the kettle to boil. Handheld…

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A Website for All Seasons.

Think of a particular month of the year, and something will always spring to mind. Christmas, Easter, summer holidays… whatever time of year it is, there’ll be a way you can use it to your business’s advantage. Don’t just sit there and wait for great marketing ideas to fall into your lap – get with…

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Investing in a great idea? Think before you spend!

I’ve got this great idea … can you help me promote it? I hear this quite a lot. My answer? Yes, I can help you promote it, there is always a way to promote a good idea. But … before we start spending money on marketing, let’s go back to the beginning and ask three…

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50% of UK Online Shoppers Abandon Baskets – Time to ask, WHY?

An Experian study has revealed that just under 50 per cent of online shoppers in the UK abandoned a shopping basket in 2011 – the equivalent of over £1billion in value. When I read this it did strike a chord, because I myself have abandoned an online shopping basket – more than once. For me,…

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How to get more Website Traffic!

You’ve invested in a fab website and you’re proud of it. Everywhere you turn, you’re being told you need to promote your new work of art. SEO campaigns, online PR – you’ve heard all the jargon and fair enough, they’re right – you do need to be doing a bit of everything. But everything doesn’t…

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Is your Website Geared to Meet your Business Goals?

Many business owners will be chuffed at the prospect of having a good-looking website, packed full of interesting content and snazzy pictures. But if they haven’t thought about what they are trying to achieve from it, they’ll be stumped before they’ve even started. So think – what’s your website all about – and is it…

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Marketing without Goals is Marketing Without a Point!

I come across lots of business owners who are well pleased with themselves because they are spending money on marketing. They feel good because they are ‘doing something’. Adverts, websites, social media, leaflets, mailshots. You name it, they’re doing it. But what they’re aiming to achieve out of all these initiatives; well that’s another matter….

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Five Things to Get Tweeting About!

Yes, you say. I agree. We need to be Tweeting. But what do we say? If you want to avoid being labelled as an ‘I’m stirring my tea right now’ Twitter contributor, take a look at these ideas and see what they inspire in you: 1. Be helpful. Provide advice or tips and attract attention…

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Wow all With a Sharp Online Portfolio!

Are you an artist, photographer, writer, designer or printer? For creatives, an attractive online portfolio can really help draw in the business and make it easier to show off your capabilities. Here’s a list of top benefits to showcasing your work online. Instantly Show what you can do Instead of asking potential clients to request…

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How to Turn Your Blog into Easy Money.

If you’ve been happily blogging for a while now, you’ll already have reaped the benefits of increased exposure – but what if you want to take things a step further and actually start running your blog as a business in its own right? Read on for some top tips in turning your blog into an…

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