Website of the Month – Special Recognition

Well it was a nice surprise this morning to find that we claimed third place in the Heart Internet Website of the Month competition.

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Pinterest and How to Use it for Your Business

Pinterest is one of the newer social networking sites that has exploded in popularity this year. It is best described as a digital pin board where you can collect and pin images to a series of boards. The idea is to gain plenty of followers and hope that they will re-pin images to spread the…

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8 Tips for Marketing Your Affiliate Programme

A great way to sell more products and services is through the people that already love them. If your customers are happy to refer you, then why not make it worth their while to really go for it?

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Why Training Videos are Becoming Increasingly Popular

More organisations are using videos to train staff than ever before. Traditional courses are often expensive and with the recession continuing to bite, many businesses are making more cutbacks in less essential aspects. But training remains important, and an online training video can be a good alternative to expensive, disruptive courses.

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10 Ways to Improve your Blog and Stand Out from the Crowd

Did you know that as of the end of 2011 there were 70 million WordPress blogs and 39 million Tumblr blogs? (Source Pingdom). 70 million WordPress blogs! And as we’re nearing the end of 2012, that number must now be significantly higher.

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Is Social Media an Essential Marketing Tool for Small Businesses?

Running your own business can be time consuming enough without having to think about social media. But is it something you should be doing and if so which ones and how? Social media refers to the different ways you can interact with your customers on a more personal level as well as allowing you to…

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10 Top Tips for Writing a Press Release That Will be Read!

Does your company have some news to announce? Perhaps you’re launching a new product, or want to let everyone know about your new sales manager? Whatever your news story, a well written press release will ensure it is firstly picked up and looked at by editors and then published, giving your company valuable exposure to…

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Are you LinkedIn?

In September, LinkedIn announced it had reached over 10 million members in the UK. The network was launched in 2003 and is now considered to be the largest professional network in the world. There are over 10 million people who use LinkedIn worldwide across over 100 industries from medical experts, business consultants and teachers to…

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Building Up Your Website Content

Having a website that looks good is of course important, but it’s no longer enough. Web Designers also now need to remember that good quality content on a website is vitally important. The reason for this is that Search Engine Optimisation (SEO) depends upon it. For search engines to provide the most relevant results for…

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7 Benefits of using Video as an Online Marketing Tool

If you’re not using video on your website yet, you are falling behind the times. Video marketing is a huge business that is growing at a phenomenal rate.  A recent study shows online video currently accounts for 40% of all current consumer internet traffic, and it’s set to rise to 62% by 2015 so they…

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Linking Corporate and Brand Identity

There is often a lot of marketing talk about corporate and brand identity. But what are the differences, and what are the advantages for businesses in having a strong corporate identity?

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The Importance of Copywriting for the Web

Attracting and converting visitors is the key to a successful website.  Copywriting for the web plays an essential role in this process.  Let’s take a look at these factors and examine why copywriting for the web differs from copywriting for printed material: Attracting Customers SEO copywriting means writing search engine friendly content.  Before a customer…

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How to Maximise Your Site’s Search-ability When Technology Shrinks

We all know we don’t just browse the internet from our desktop PC or laptop anymore; we use phones and tablets. But is your website able to cope with the changing demands of consumer behaviour?  As technology shrinks in size how can you maximise your site’s search-ability? Mobile Devices Whilst content and links are considered…

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How to Choose a Great Website Starter Package

To keep those all-important search engines happy, you’ll need a website which is well built with plenty of unique, keyword-rich content. There are plenty of companies claiming to give you this all in the shape of a DIY package – but can they really? Pre-designed DIY starter website packages can be found all over the…

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How Google+ Can Be Good For Your Business

So you’ve set up a Facebook page and you’re posting regular updates, and you’ve mastered the art of Tweeting.  Does the idea of another social media platform fill you with dread? Google+ launched just over a year ago and according to Wikipedia, as of June this year, has a total of 250 million registered users….

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