Word Of Mouth Marketing and how social media helps

If you feel your clients are happy with your service but they forget to let the world about it, then you should put more effort in PR, client communications and word of mouth marketing through social media

Read More

How to separate gimmicks from real UX solutions

One of my biggest problems as a web designer, specially when dealing with UX / UI design, is learning to quickly separate those trends that are here to stay from the gimmicks that will become outdated in less than a few months. Trends in web design are pretty much like music these days. Some songs…

Read More

How Much Social is Too Much Social?

For companies, there are too many factors to consider when creating social profiles. We have decided to collect our thoughts on the subject and try to explain why choosing social networks can be the make or break of some companies.

Read More

There is no place like home!

Sometimes just by looking back on the road you’ve travelled, you get to understand the extent of how much you’ve achieved. 7 years ago, Ollie Ford went from freelancing to setting up an modest company to offer web development and design to small business in Essex. In 2016, we are a 6 strong team offering our ever-expanding skillset…

Read More

5 Benefits of Using Tumblr for Your Business

You may well groan at the thought of using yet another social media tool, but there’s no doubt that Tumblr has some key benefits which can be useful to your business, especially when working together with other social media sites and web analytics. Your web design agency can help you out so get them on…

Read More

A Guide to Choosing a Website Domain Name

If you’re starting out in business, you may think that choosing a website domain name will be an obvious matter: one that reflects your company name! And whilst this a fair consideration, there are several things you should think about before you instruct your web design agency to register a domain name.

Read More

The Benefits of Online PR and How to Go About It

PR has traditionally always been an offline marketing communication tool, however as online content becomes more important and as social media grows ever powerful, so we are seeing PR growing more online and blurring with the other elements such as SEO.

Read More

5 Benefits of a Website Content Management System

A content management system (CMS) is a tool that allows you to manage the content of your website. With a CMS, you can add, edit and publish content from anywhere you have an internet connection. So, no waiting – instant changes! Types of CMS There are hundreds of content management systems to choose from and…

Read More

The Benefits of a Bespoke Website

A bespoke website is one that is custom made for your business. Whilst standard template websites do have their advantages and their uses, a bespoke website will be more expensive, but many agree that the benefits are invaluable. If you are just starting out and need a new a website, quiz your web designer about…

Read More

8 Copywriting Skills for Social Media

Social media is a unique way of communicating with your audience. Just as copywriting has a different style and tone for printed materials to that of the web, so too should copywriting have its own set of guidelines for use in social media. There are a number of factors to consider when writing posts for…

Read More

Lessons to Be Learnt from the Demise of High Street Retailers

The British high street has seen many casualties recently: HMV, Jessops, Comet and Blockbuster have all gone into administration this year. Some believe that the death of these stores is due to a combination of failing to compete with online stores such as Amazon and eBay, along with failing to innovate and keep up with…

Read More

Does your Website and Advertising Content Adhere to Advertising Standards Authority Guidelines?

The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all forms of media. This means that they can regulate advertising but also content relating to websites, marketing emails, Facebook, Twitter and other social media too. So it is essential that you and your website designer take this into account before deploying…

Read More

How a Static Brochure Website Can Benefit Your Business

If you are a small business that is just starting out and has limited funds, you may not yet have a website in place. A static brochure website could be the first step for you and your business to take on the world-wide-web ladder. Talk to your web designer about the differences between a static…

Read More

Why Retaining Customers is Essential and 5 Ways to do it

In tough economic times it is even more essential to hang on to your existing clients. As most of us know, it costs far more to drum up new business than it does to keep your existing customers happy and to gain repeat business from them.      

Read More

How Case Studies Can Be Good For Your Business

A well written, informative case study can bring many benefits to both your website and your business. A case study is a story that showcases how you work and how you manage to overcome any issues that arise during a project, thus proving your expertise. They can be a valuable way to compete for the…

Read More

Website of the Month – Special Recognition

Well it was a nice surprise this morning to find that we claimed third place in the Heart Internet Website of the Month competition.

Read More