Many business owners will be chuffed at the prospect of having a good-looking website, packed full of interesting content and snazzy pictures. But if they haven’t thought about what they are trying to achieve from it, they’ll be stumped before they’ve even started. So think – what’s your website all about – and is it geared to meet your goals?
Do you want your website to attract more business? Then it needs to be focused on search success. Built to work well in the search engines and written with just the right concentration of keywords. You also need to set aside some money for an SEO campaign, because a website doesn’t just appear at the top of Google all by itself. The higher your website ranks, the more visitors you’ll get. And the more visitors … the better the chance of more work!
Getting customers involved is a powerful way to show you value them. The best way to engage with your audience is to use social media. Using platforms like Facebook and Twitter, you can ask for opinions, respond to questions, share useful information and properly get people involved by asking them to upload images and videos and take part in real time competitions and polls. So … on your website, make sure you’ve got strong calls to action to get people onto your social media platforms, like buttons strategically placed and updates fed onto your home page via RSS.
On the other hand, if you want an online brochure that you direct people to once you’ve met them, simplicity is the key. Attractive, smooth-running designs and eye-catching galleries will work wonders for a website which marks the start of a brand. There’s no need to oversell in this case, because you’ve already done the sales pitch!
Whatever it is you are hoping for from your website, make sure it’s clear right from the start so your website designer and your copywriter all know where to direct their expertise!