A well written, informative case study can bring many benefits to both your website and your business. A case study is a story that showcases how you work and how you manage to overcome any issues that arise during a project, thus proving your expertise. They can be a valuable way to compete for the attention of a new customer but they can also catch the interest of the media or authority bloggers.
Using case studies online has numerous benefits like winning new customers
We take a look at the benefits of using case studies and the things to consider when writing a good case study.
Benefits of Case Studies
- Case studies give an unbiased view about your products and services. Customers are increasingly looking for more information before committing to purchase and this is why online customer reviews, product videos and case studies can all help in winning a sale over your competitor. Ask your web designer more about ways to engage your customers online.
- A well written case study will give the customer an unbiased approach to your business. Unlike an advertorial or a promotional piece, a case study should be told in a third party tone so it sounds as if it has not been written by the company itself.
- They can be used cost effectively in marketing campaigns. A good case study can be used in various ways to promote your company. Send them to local newspapers and relevant trade publications, use the content to form part of an email campaign. Re-formatted they can be distributed as a press release and case studies can also help with internal communications to staff.
- Case studies create content. And as we all know this is essential fodder for keeping your website updated and appealing both to visitors along with the search engines. You web design agency will be able to tell you how to upload case studies and how often you should be doing so.
- Case studies can help with SEO. If they contain keywords or key search phrases that your visitors use, then this can help push your website higher in the rankings as it makes your site more relevant. By regularly posting and uploading case study content, your website will also be looked upon favourably. Ask your web designer for more information about this.
- Discover your brand evangelists. By contacting customers or clients to appear in your case studies, you will find out exactly who your brand evangelists are and may even gain some real nuggets of information that you can use in other marketing materials about why they love you!
A case study is a story that showcases how you work and how you manage to overcome any issues that arise during a project
Writing a Good Case Study
A case study is a real-life story that overcomes a particular problem of your client and showcases your products or services. It shows how you dealt with issues along the way.
- A case study needs to be written in plain English, avoiding any jargon or clichés and written in a subtle style which puts the focus on the customer. It absolutely must not look like an advert or give a hard sell of your business. It is a good idea to consider employing a professional web copy writer as a badly written case study can do more harm than good, potentially damaging your reputation and credibility.
- Use quotes. Quotes from your clients help to bring your case studies to life and make it seem much more believable.
- Where possible use relevant key words or search phrases in your case studies as this will help with your web rankings. Speak to your website designer about what the common search terms are for your website and then look at professionally incorporating this into your website copywriting.
Using case studies online has numerous benefits: winning new customers, boosting your site rankings and attracting media attention for your business. It is essential that a case study is well written in a particular style so as not to damage your credibility. Interested in adding regular case studies to your website? Contact us and we will help you!
Case studies create content. And as we all know this is essential fodder for keeping your website updated and appealing both to visitors along with the search engines.