How long does it take you to get your hands on the information you need? If you own a smartphone or tablet device, chances are it’s not long! Nowadays, you can book cinema tickets on your lunch break, schedule meetings on the train and plan your holiday while waiting for the kettle to boil. Handheld devices are great for instant web access, and, if you want your business website to be successful, you’ll need to make sure you can keep up with the changes.
Your Audience: A Moving Target
Because smartphones and other handheld devices display websites in a different way to PCs and laptops, adapting your website for the mobile market is a must. A dodgy-looking website with menus and toolbars all over the place is a quick way to get rid of potential customers – if someone finds your website by searching on their smartphone, they’ll expect it to look good.
Switch on to Mobile
As anyone who has ever used a smartphone or tablet will know, these smart little machines are great fun to play with. Within a few taps you can book a holiday, buy a pair of shoes or find a local restaurant. This is why mobile optimised websites can attract almost double the amount of traffic per user than their static counterparts. Adapt your website and you’ll have yourself a switched-on audience in no time.
With the popularity of smartphones and tablets on the rise, there’s no going back now. Make sure your website keeps in with the crowd and you’ll have yourself more followers in no time.