Yes, you say. I agree. We need to be Tweeting. But what do we say?
If you want to avoid being labelled as an ‘I’m stirring my tea right now’ Twitter contributor, take a look at these ideas and see what they inspire in you:
1. Be helpful. Provide advice or tips and attract attention by using your industry hash tag (#). For example, I might Tweet: When #copywriting, be sure to focus on benefits. What’s in it for the reader?
2. Report news. What’s happening in your industry? Provide commentary on a news story, and include the Twitter names of any journalists who may be interested in what you’ve got to say. You never know, you may be approached for an interview.
3. Draw attention to an article or blog you’ve found that could be of interest to your followers – and be sure to explain why they might find it useful.
4. Thank a fellow Twitter user for their help or show your appreciation by suggesting others follow them by using the #FF (Follow Friday) feature, on Fridays of course!
5. Post special offers and seasonal deals and direct followers to a dedicated page on your website where they can buy or make an enquiry.
Hopefully you’ll find something here to get you started. And don’t forget, stagger your Tweets at different times so as to take advantage of a variety of audiences who use Twitter at varying times.
Good luck, I look forward to reading your Tweets!