Everyone’s App Tapping: Is it Time to Get Involved?

Developing a business app for iPhones and Android smartphones can help keep you connected with your tech-savvy customers 24/7, no matter where they are in the world. It’ll let them check out your products and services or use a trade tool, whether taking the dog for a walk or filling their trolley in the local supermarket. You’ll never be far from their minds!

Why Bother With An App?

The huge growth of the smart phone and tablet market has turned web services on their head. Loads of people now access the net on the go and don’t even bother logging onto a desktop. But it’s oh-so frustrating when you’re trying to navigate a not-made-for-the-small-screen site, right?

A well-built app will look nothing but great on a smartphone. You won’t have to worry about customers getting frustrated with your website on small phone or tablet screens, because your app will be specially designed for purpose, with fewer clicks needed to engage or make a purchase.

Marketing with Apps

Another great thing about apps is their ability to keep your business in the minds of your customers whenever they use their phone or tablet. Some of the best apps are those that are fun to use – and this enjoyment can help with your brand recognition and loyalty.

App Advantages Aplenty!

It’s really an everyday thing now to tap your app! So if you offer a service or sell products, why not widen your reach with an app? Everyone is ‘apping’ these days and talking about what they’ve recently downloaded and the scope is so wide as to what you can offer.

If you’ve been wondering about adding an app to your marketing portfolio but need to know a bit more about what’s involved, give us a shout!

About the author:

The Yellow Duck Team

At Yellow Duck, we do what we love. For the last 6 years, we start every day with a very simple goal. To talk with each of our clients to discover what they need, to use our experience to find the solution that is right for them and to always improve and innovate in the process.