A great email campaign can be a real boost for your marketing, and it’s really cost effective too. Here’s how to do it – and do it well:
Build up your contacts
Hopefully, you should already have a strong contact list to send to. Don’t just fire off a campaign to a list of random addresses – stick to those who you know will be interested and you’ll have them coming back for more.
Keep it legal
Legally, you’ll need to get permission from everyone to make sure they’re OK with receiving your emails. You also need to let people know they can opt out (hopefully they won’t want to!) at any time.
To avoid sending generic, spammy-looking emails, you can separate your mailing list into groups according to their interests. That way, everybody will be getting something they’ll enjoy and they’ll be more likely to check back in future.
Keep it ‘clean’
If your email service provider doesn’t ‘clean’ your list of misspelt or bouncing email addresses, it’s a good idea to go through and do this yourself. If you don’t, your ISP might label you a spammer – not a good idea!
Be mobile friendly
With everyone’s inboxes full to bursting, good design is key. A lot of your clients will no doubt check their emails using their phones, so make sure your campaigns are optimised for the small screen.
Be appealing and engaging
A catchy subject line along with engaging content and images will ensure repeat readers, so make your campaigns stand out every time and you’ll reap the rewards.
Make it look nice!
And finally, the better the design, the more likely readers are to engage. Striking images, a clean layout and clear links to read more all matter.
Need help designing an email newsletter or planning an email campaign? Get in touch!