Word Of Mouth Marketing and how social media helps

If you feel your clients are happy with your service but they forget to let the world about it, then you should put more effort in PR, client communications and word of mouth marketing through social media

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How to separate gimmicks from real UX solutions

One of my biggest problems as a web designer, specially when dealing with UX / UI design, is learning to quickly separate those trends that are here to stay from the gimmicks that will become outdated in less than a few months. Trends in web design are pretty much like music these days. Some songs…

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The Benefits of Online PR and How to Go About It

PR has traditionally always been an offline marketing communication tool, however as online content becomes more important and as social media grows ever powerful, so we are seeing PR growing more online and blurring with the other elements such as SEO.

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Lessons to Be Learnt from the Demise of High Street Retailers

The British high street has seen many casualties recently: HMV, Jessops, Comet and Blockbuster have all gone into administration this year. Some believe that the death of these stores is due to a combination of failing to compete with online stores such as Amazon and eBay, along with failing to innovate and keep up with…

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Does your Website and Advertising Content Adhere to Advertising Standards Authority Guidelines?

The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all forms of media. This means that they can regulate advertising but also content relating to websites, marketing emails, Facebook, Twitter and other social media too. So it is essential that you and your website designer take this into account before deploying…

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How a Static Brochure Website Can Benefit Your Business

If you are a small business that is just starting out and has limited funds, you may not yet have a website in place. A static brochure website could be the first step for you and your business to take on the world-wide-web ladder. Talk to your web designer about the differences between a static…

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Why Retaining Customers is Essential and 5 Ways to do it

In tough economic times it is even more essential to hang on to your existing clients. As most of us know, it costs far more to drum up new business than it does to keep your existing customers happy and to gain repeat business from them.      

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How Case Studies Can Be Good For Your Business

A well written, informative case study can bring many benefits to both your website and your business. A case study is a story that showcases how you work and how you manage to overcome any issues that arise during a project, thus proving your expertise. They can be a valuable way to compete for the…

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