Think of a particular month of the year, and something will always spring to mind. Christmas, Easter, summer holidays… whatever time of year it is, there’ll be a way you can use it to your business’s advantage. Don’t just sit there and wait for great marketing ideas to fall into your lap – get with the times by creating promotions and content that stay relevant all year round!
Save the Dates!
We’ve all looked up seasonal ideas at one point or another, whether it’s a guide to making a great Halloween costume or how to cook the perfect pancakes for Shrove Tuesday. Get thinking about the different ways in which your business can appeal for different events and you’ll have more web traffic in no time.
Easy Does It
If you’re looking at getting someone to design your website, make sure they include an easy-to-use CMS (content management system) for you. This will mean you can swap in pictures, articles and videos easily and keep your website looking sharp and up-to-the-minute. Don’t forget to link everything on Facebook and Twitter too!
Ahead of the Times
Keep a close eye on what works and what doesn’t – sales dips which happen at particular times of the year can be fixed in time for the next calendar year. Keep up to date with plenty of blog posts, social media items and promotions and you’ll skip your dip with ease.
In a world where events can be followed minute-by-minute, don’t get left out! Try some of these ideas and your website will look fresh at all times.