A content management system (CMS) is a tool that allows you to manage the content of your website. With a CMS, you can add, edit and publish content from anywhere you have an internet connection. So, no waiting – instant changes!
Types of CMS
There are hundreds of content management systems to choose from and all have their own benefits. You should discuss your requirements with your web design agency who will advise you on which is the best for your needs. WordPress is probably the most popular nowadays. It is powerful and easy to operate and offers the benefit of plugins which allow your web designer to increase functionality or to manipulate the system to suit your needs.
The Benefits of a CMS Website
- A CMS makes creating and editing a web page instant. This means that anyone in your team can effectively manage your website quickly and easily. Without a CMS, you would have to manage your web pages manually via FTP access which is not for the inexperienced – or you’d have to ask your website designer to make changes for you.
- Using a CMS has a positive cost implication as it means you do not have to consult with your website designer every time you need to make a change.
- A CMS allows you to upload and publish new content very quickly, which can be essential if you have a certain marketing offer you need to convey or if you wish to react to something newsworthy. The ability to update and publish content as frequently as you like also has a possible SEO advantage.
- A CMS can support your e-commerce function allowing you to add keyword rich, SEO friendly product content and reviews.
- As well as being able to publish content instantly, you can also prepare marketing campaigns, landing pages and content in advance.
There are many benefits to using a CMS. If you operate a website, market or sell online, then a CMS is an extremely valuable tool for businesses to own. Your business requirements will dictate the type of CMS that you use and so you should speak with your web designer about what type would suit you best.